
Jun 29, 2026
The Integration Debt Every OEM Is Paying
OEMs pour millions into AI they can't feed. The easy integrations lull you, then the 80% long tail kills the project.
Blog
Articles, explainers, and practical guides on how OEMs and dealers can use data and AI to improve spare parts planning, service operations, and machine uptime.

Jun 29, 2026
OEMs pour millions into AI they can't feed. The easy integrations lull you, then the 80% long tail kills the project.

Jun 23, 2026
A planner loses 3 days a week cleaning spreadsheets, and the output is still wrong. The real price OEMs pay for planning parts in Excel.

Jun 17, 2026
AGCO, Jungheinrich and Terex all in one room. What struck William Barkawi most wasn't the tech. It was these 10 themes.

May 13, 2026
Dealers hoard surplus while customers wait for parts already sitting in the network. The silent margin killer nobody talks about.

Apr 15, 2026
The next industrial revolution won't be won on the factory floor. William Barkawi on the battleground OEMs keep missing.

Jan 15, 2026
Nearly every OEM launched an AI pilot. So why does the impact stall? The 3 foundations that decide who wins in 2026.