AGCO
Matthias Winkler
Digital Transformation Lead
Event Recap · June 11, 2026 · Munich
Thank You for an
Unforgettable After Sales Forum
On June 11, we hosted the first Winning After Sales Forum at our Munich office with a fantastic mix of attendees, presenters, and partners, and it was a blast. From AGCO's keynote to the panel with Terex, Jungheinrich, and Genpact, you brought real stories, important questions, and a willingness to share what is actually working in After Sales, sparking a great, enriching discussion about the future. Thank you to every speaker, guest, and partner who joined us.
With Gratitude
Thank You to the Leaders Who Shaped This Day
We wanted a day built around exchange and fantastic networking between OEMs, dealers, and technology partners, not another slide-heavy conference. You showed up with curiosity, asked the relevant questions, and kept the conversations going well after the sessions ended.
Hosting this at ClearOps in Munich created a warm atmosphere for everyone who joined us. To our customers, speakers, and partners: thank you for your time, your candor, and for helping make this forum a day we will remember and build on for years to come.
In pictures
Highlights from the Event
A look back at the moments that made the day, from full rooms and live demos to the conversations that carried on long after the sessions ended.
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The recap
Couldn't Make It? Catch Up on Everything That Mattered.
We've gathered the key takeaways, standout quotes, and biggest ideas from the day into one in-depth recap, so the insights from Munich can keep working for your team.
Explore the InsightsVoices on Stage
Thank You to Our Speakers
A big thank you to everyone who joined us on stage and shared their experience, candor, and vision with the room.
Celonis
Robert Zinke
Product Lead
Emerging Use Cases
Jungheinrich
Lars Westphal
Head of Supply Chain Strategy
ClearOps
William Barkawi
Founder & CEO
Genpact
Alexander Suessmilch
VP Supply Chain Management,
Global Lead After Sales
Hitachi Ventures
Pete Bastien
Partner
Terex Corporation
Florian Cadoret
Customer Integration Manager
Barkawi Group
Andreas Baader
Innovation Engineer
SCAIA
Henry Greulich
Partner
Genpact
Bernd Hoffmann
VP Genpact Germany
ClearOps
Dan Touchette
VP of Product
WHY IT MATTERED
Turning After Sales into a Revenue Engine
For one day, ClearOps brought together AGCO and top industry leaders to share actionable insights and proven strategies, covering DMS connectivity, spare parts optimization, and AI-powered After Sales operations.
Stay InformedWHAT THE DAY DELIVERED
IMPRESSIVE CUSTOMER STORIES
We heard directly from AGCO and fellow leaders who have solved the exact challenges the industry faces, with candid accounts of what actually worked.
Real market insights
Thought leaders shared the key trends, strategies, and emerging technologies shaping the future of the After Sales.
Hands-On Sessions
Attendees worked through their challenges alongside industry peers through interactive panels, live demos and more.
Peer Learning & Networking
Senior executives connected, exchanged ideas, and discussed practical solutions to the challenges facing the industry.
AGENDA
How the Day Unfolded
Inspiring keynotes, engaging panel discussions, and real-world insights from true industry leaders like AGCO. Together we explored how to break down silos for full network collaboration and leverage AI for smarter planning. Here are the sessions that shaped the day.
Time
Session
10:00 - 10:30
From Fragmentation to Orchestration: The Future of Connected After Sales
William Barkawi, ClearOps
10:30 - 11:00
Connecting Dealers, Optimizing Inventory, Growing Revenue: The AGCO Journey
Matthias Winkler, AGCO
11:15 - 11:45
OEM–Dealer Synergies in Action
Panel Discussion with AGCO, TEREX, Jungheinrich & Genpact
13:00 - 13:30
Agentic After Sales Supply Chains
Robert Zinke, Celonis
13:30 - 14:00
Removing the Data Barrier to Leverage AI in After Sales
Dan Touchette, ClearOps
14:15 - 14:45
The Future of After Sales Collaboration: The "Last Mile" Value
Alexander Suessmilch, Genpact
15:00 - 15:30
Hitachi Ventures - Special Keynote
Pete Bastien, Hitachi Ventures
15:30 - 16:00
Final Thoughts & Takeaways
William Barkawi, ClearOps & Andreas Baader, Barkawi Group
KEY THEMES
The Big Ideas That Shaped the Day
Three interconnected themes defined the conversations in Munich, where After Sales excellence is heading and how to get there.
From Fragmentation to Full Network Collaboration
We explored how to break down silos between OEMs and dealers, and how full network visibility and seamless data connectivity unlock performance across the entire After Sales chain to drive OEM–dealer collaboration and After Sales revenue growth.
AI-Powered Inventory & Spare Parts Management
We heard how leading OEMs like AGCO are moving beyond reactive planning, using dealer data to enable best-in-class spare parts planning, reduce stockouts and emergency orders, and drive improved fill rates and parts revenue.
Scaling AI for Real After Sales Impact
From removing data barriers to deploying intelligent planning tools, speakers shared how AI is reshaping After Sales and service operations, what it takes to make it work at scale, and how to take the first steps toward similar results.
THE VENUE
Where It Happened: Munich
Date: June 11, 2026
Location: Baierbrunner Str. 21, 81379 Munich, Germany
We hosted the forum at our Munich home base, and we'd love to see you there again. Be the first to know when registration opens for 2027.
Stay Informed
2027 Waiting List
Stay updated
Be the first to hear when registration opens for the next Winning After Sales: ClearOps Forum.